Enterprise tenet：establish business with integrity, benefit the society;

Entrepreneurial spirit：self-reliance, pragmatic innovation, harmony and win-win situation;
The self-reliance strives for strength, pragmatic wins development, and the belief that Xingyuan people pass on the fire has ignited the passion for building a century-old Xingyuan. Innovation, transcendence, integrity, harmony and win-win. Yellow river port.

Core values：Cultivate people and promote enterprises, benefit the society;

Advocating human rights and developing human capabilities;
Achieve people's cause and realize industry return to the country;
Our value lies in improving the quality of life and enriching the connotation of life.
Based on Xishui, with the world in mind;
We carry the legend that the use granted by the company, employees and society is in harmony and progress together.

Xingyuan Vision：To be an excellent international enterprise
To be an excellent international company is our long-term goal. By gathering and cultivating a team of learning and innovation, promoting Xingyuan culture and continuously strengthening the core competitiveness of the enterprise, thereby speeding up Xingyuan's internationalization process.
Xingyuan style：quick response, quick action
"Agile response and immediate action" reflects the development concept and consciousness of Xingyuan people's pursuit of speed and efficiency, competition with speed, and quick success. In the era of knowledge economy, social economy and science and technology are developing rapidly, and market competition is not changing. Opportunities are fleeting. Only by proactively grasping the market, responding quickly and acting quickly can we achieve our strategic goals. "Agile response and immediate action" reflects a high level of execution and the pursuit of one This kind of state is "the words must do, the actions must be fruit".
Business philosophy：one point for low cost, one for high quality, one step ahead of service;

Business positioning：build the main advantages of the tire industry, build the tire industry brand!

Learning philosophy：Willing to think, good at learning, and sensitive to action;

The power of transcendence comes from innovation; the source of innovation is learning; going out and bringing in; learning from everyone who includes competitors; taking advantage of others and complementing others; learning, reflection, and action; success starts with gaining talent

Marketing and service concept：market and customer oriented, value and service as the core.

"Market and customer-oriented", a new marketing model integrating manufacturers and customers with "value" and "service" as the core, putting market demand first, providing customers with value-added value. Customers are transformed into Xingyuan's strategic partners.

Innovative concept：always one step ahead